The 5 Best AI Content Writing Tools ( I Have Used, Each One Myself )

Content creators have a lot to create, stick to their brand, and keep readers interested. That’s why many use AI writing tools. These tools can help you generate ideas, create outlines, and even write parts of an article. This allows writers to spend more time on the important creative things. Some tools provide annoying text or produce incorrect information, and many products overpromise their capabilities.

This guide takes a look at the 5 best AI content writing tools that will help you work smarter, not lazier. I tried many different tools and chose five that do different jobs well. Writesonic is great for quick marketing texts and product descriptions. Sudowrite helps fiction writers with ideas and scenarios. Anyword focuses on writing that helps people act, and it can predict which versions are likely to work best. A Writer helps large teams maintain a consistent brand voice. Jasper is a flexible tool that works well for teams creating different types of content.

I’ll explain what each tool is good at, where it can go wrong, and how to use it correctly. You can watch out for pitfalls like fabricated information, irrelevant writing, or trusting the tool without testing. If you want to quickly test ads, overcome writer’s block, have multiple writers on the same page, or write longer articles more easily, this guide will help you choose the right tool and use it well.

1. Writesonic – Generate ads, blogs, and posts in seconds today

Writesonic is an AI-powered writing tool that helps you create blog posts, ads, product descriptions, and social content quickly. It uses modern language models like GPT-3.5 and GPT-4 and adds templates and tools to make writing easier. The platform also includes a chat assistant, a website chatbot builder, and a simple image generator. It’s designed for freelancers, marketers, and small teams who want to speed up content work without starting from scratch.

Pros of Writesonic

Writesonic speeds up content creation and helps you get past writer’s block, so you can produce more content in less time. It also gives you format-ready drafts and templates that make marketing copy, product pages, and social posts much easier to write.

1. Easy to use and beginner-friendly: The interface is clean and simple, so new users can start creating content without a steep learning curve. The template library guides you through formats like ads, product descriptions, and blog intros.

2. Great for short-form marketing copy: Writesonic excels at headlines, social captions, ad text, and product blurbs that need to be punchy and on-brand. You often get publishable options that require only minor edits.

3. Brand voice tool keeps tone consistent: You can generate reusable brand voice profiles by feeding the AI sample text or a website link. This helps agencies and freelancers maintain a steady tone across client projects.

4. SurferSEO integration for organic content: The editor connects with SurferSEO to check topical coverage and keyword needs while you write. That reduces back-and-forth between drafting and SEO checks.

5. Built-in chat assistant and bot builder: Chatsonic helps brainstorm and refine ideas in a conversational way, while Botsonic can be trained on your documents to act as a customer-facing chatbot. These expand how you use AI beyond static drafts.

6. Flexible pricing and quality settings: Plans let you choose different word limits and quality tiers, so you can balance cost and output quality. A free plan or trial helps you test features before committing.

7. Bulk generation and CSV uploads: You can generate many items in one go via bulk uploads, which is handy for large product catalogs or campaign batches. This saves significant time compared with manual entry.

8. Integrated image tool for quick visuals: Photosonic produces simple images inside the platform so you don’t have to switch tools for basic blog headers or social thumbnails. It’s convenient for quick needs.

9. Collaborative editor and direct publishing: The document editor supports real-time editing and can publish to WordPress, smoothing the path from draft to live page. Teams can work together without extra steps.

10. Fast output and iteration: Generations are quick, so you can test many variations and iterate rapidly. That speeds up campaigns and saves time during creative sprints.

Cons of Writesonic

Writesonic helps you write faster, but you still need to edit and fact‑check outputs before publishing. It’s a great drafting tool, not a fully finished content creator.

• Long‑form needs heavy editing: Long articles often read well at first glance but can lack depth or repeat points. You’ll likely spend time restructuring and adding expert detail before publishing.

• Occasional factual errors: The AI can state things that aren’t true or make up specifics when details are missing. Verify dates, statistics, and any claims before you publish.

• Image tool is basic: Photosonic makes simple visuals that work as placeholders or thumbnails. For detailed or stylized images, use a dedicated image generator.

• Privacy and compliance limits: Avoid pasting sensitive or regulated data, since the platform isn’t meant for high‑security storage. Check policies before using it with confidential material.

• Support and billing can be uneven: Documentation and community help are good, but direct support responses vary, and billing or credit questions can take time to resolve. Keep an eye on usage to avoid surprises.

Writesonic Pricing Plan

Writesonic offers plans for different types of users, from freelancers to big companies. You can start for free to try the main tools. Note: AI Search Visibility (GEO) is only on Professional plans and higher.

You can pay month to month or save 20% by paying yearly.

Lite — $49 / Month

This plan is good for one freelancer. It includes basic SEO and content tools, one user, one project, daily prompt data, tracking for 100 AI prompts, six site audits per month (up to 200 pages), the AI article writer, content optimization, and email support.

Standard — $99 / Month

Made for small teams that are growing. It has more prompt tracking (200), 15 site audits per month (up to 750 pages), extra content and SEO tools, AI agent generations, data from Ahrefs and Google Keyword Planner, and email support. You can add extra users for a fee.

Professional — $249 / month (Recommended)

For growing brands that need AI search tracking. You get AI Search Tracking (GEO), two users, two projects, daily data refresh, 100 AI agent runs per month, 40 audits (1,200 pages), 100 articles per month, citation and prompt insights, and priority email support.

Advanced — $499 / month For scaling teams.

This adds more capacity: five users, three projects, more AI agent runs (fair use applies), 60 audits per month (2,500 pages), 200 articles per month, a stronger AI visibility action center, and priority support plus a dedicated Slack channel.

Enterprise — Custom Pricing For large companies and agencies.

You get custom limits, more languages and regions, dedicated GEO strategist, SSO/SAML, API and custom integrations, automatic fixes using AI, dedicated support channels, and an account manager. Prices are tailored to your needs.

What Users Say?

Positive: Users praise Writesonic for speeding up content creation and helping them get past writer’s block quickly. Many like the clean, simple interface that makes templates and tools easy to find and use. Reviewers also appreciate the variety of templates, the brand voice feature, and the SurferSEO integration for making SEO work smoother. Teams value the chat assistant and bot builder for brainstorming and customer-facing tasks.

Negative: Users warn that long articles often need careful editing and fact-checking before publishing. Some report confusion over credit/word usage and occasional delays or inconsistencies with support. A few also find the image tool too basic for serious design needs.

Who’s It For?

Writesonic is best for people and small teams who need to create lots of marketing content quickly. Freelancers, social media managers, and small business owners will like it because it makes ads, product descriptions, and short posts fast to write. Content teams and agencies can use the brand voice tool and templates to keep writing consistent for many clients. It also works for eCommerce sellers who need many product listings and for bloggers who want quick drafts to edit. If you need highly technical writing, strict compliance, or production‑grade images, Writesonic can help with drafts but won’t replace experts.

2. Sudowrite – Story Bible keeps your world consistent

Sudowrite is an AI tool made to help fiction writers brainstorm, outline, and draft stories. It offers features like a Story Bible to track characters and lore, a Canvas for visual planning, and tools to expand or rewrite scenes. The AI can add sensory details, suggest twists, and create blurbs for marketing. Writers use it as a creative partner to overcome blocks and speed up drafting, while still needing to edit for voice and depth.

Pros of Sudowrite

Benefits of Sudowrite are that it quickly breaks writer’s block and helps you organize long stories so you can write more and worry less. It gives concrete text and ideas that you can edit into your own voice.

1. Speed and fresh ideas: Sudowrite generates scene drafts, plot twists, and character prompts fast, so you get moving instead of staring at a blank page.

2. Story Bible for consistency: It stores character details, world rules, and timelines so the AI remembers facts across chapters and books.

3. Show-not-tell help: The Describe tool adds sensory detail across sight, sound, smell, touch, and taste to make scenes feel alive.

4. Expand and Guided Write: These features turn a short idea or sentence into paragraphs or full scenes quickly and coherently.

5. Rewrite options: Presets like “Show Not Tell,” “Add Conflict,” or “Shorten” give focused edits to improve specific issues.

6. Shrinkray for blurbs: It creates loglines, blurbs, and synopses fast, saving time when you need marketing copy or query material.

7. Canvas visual planning: A corkboard-style view helps you map beats and character arcs so plotting feels clearer and less scattered.

8. Multiple models in one place: You can choose cheaper or premium engines inside the app to balance cost and quality.

9. Focus Mode and clean UI: The distraction-free editor helps you write without clutter or confusion.

10. Free trial: Starter credits let you test core features on a real scene before committing to a subscription.

Cons of Sudowrite

Sudowrite can save time, but it often needs heavy editing to sound truly like you, and it can make mistakes that break the story’s flow. Some users also worry about ethics and detection tools flagging AI-generated text.

• Inauthentic voice: The AI writes well but often misses the exact emotional tone and subtle choices that make a passage uniquely yours, so you’ll need to revise.

• Repetition and continuity slips: Sudowrite sometimes repeats plot beats or places characters in the wrong scenes, which breaks immersion and requires fixes.

• Credit-based pricing: Heavy use can eat through credits quickly, so you’ll want to learn which models cost less and reserve premium models for key scenes.

• No built-in plagiarism checker: The app doesn’t scan for overlap, so run important excerpts through a separate detector before publishing.

• Learning curve: Getting the AI to produce consistently useful output takes a few sessions of practice and prompt tweaking.

Sudowrite Pricing Plan

Monthly / Yearly — Up to 50% off on annual plans.

Hobby & Student $19 per month

225,000 credits per month Perfect for people who write for fun or for school. Start Free Trial — No credit card, cancel anytime.

Professional $29 per month

1,000,000 credits per month Good for longer works, like a novel or screenplay. Start Free Trial — No credit card, cancel anytime.

Max $59 per month

2,000,000 credits per month For authors who publish multiple times a year. Credits roll over for 12 months. Includes a 30-minute personal setup session (value $49). Start Free Trial — No credit card, cancel anytime.

What Users Say? 

Positive feedback: Users say Sudowrite helps them break through writer’s block fast and keeps ideas flowing, making writing feel less lonely. Many praise the Story Bible and Canvas for keeping long projects organized and preventing small continuity mistakes. Writers also like the Describe and Rewrite tools for adding sensory detail and tightening prose without staring at a blank page. Several users report actually finishing stalled chapters or even whole drafts faster thanks to Sudowrite’s prompts.

Negative feedback: Some users find the AI’s voice doesn’t always match their own and needs heavy editing to feel authentic. Others warn the tool can repeat plot points or place characters oddly, so outputs require careful proofreading. A few writers also complain about the credit-based pricing and say heavy use can get expensive unless you manage models and credits carefully.

Who’s It For?

Sudowrite is best for fiction writers who work on novels, novellas, or series and need help getting past creative stalls. It suits authors who value tools that organize characters, timelines, and worldbuilding so they can keep big projects consistent. Writers who want quick scene drafts, sensory help, or focused rewrites will find it useful, especially those who enjoy editing AI output into their own voice. It’s less suitable for researchers, academic writers, or people who mainly produce short-form marketing copy.

3. Anyword – AI copy that boosts your campaigns.

Anyword is an AI-powered copywriting tool that helps marketers and writers create content for ads, emails, social posts, and web pages. It uses data from past marketing to suggest which versions of your copy will likely perform best. The platform includes tools for setting brand voice, targeting specific audiences, and scoring content by predicted performance. It’s best used to speed up short- and mid-form marketing content, while humans still refine tone and depth.

Pros of Anyword

Anyword helps you write better marketing copy faster, so your campaigns launch sooner and get better results. It also gives you data-driven choices, which reduces guesswork and helps teams stay on the same page.

1. Predictive performance scoring: Anyword gives each variation a score to show which one is likely to get better results, so you can pick winners before running live tests.

2. Brand voice and rules: You can set tone, preferred phrases, and banned words so every piece of content feels like it came from the same team.

3. Target audience tailoring: Save detailed audience profiles and generate copy that speaks to specific personas, making messages more relevant and timely.

4. Fast idea generation: The Blog Wizard and templates create titles, outlines, and drafts in minutes, helping you break through writer’s block quickly.

5. Short-form strength: Headlines, ad copy, and social captions are typically ready to use with minimal edits, speeding up campaign production.

6. Content improver: Paste existing drafts and get clearer, tighter versions that read better and keep the main message intact.

7. Channel integrations: Built-in support for Google Ads, Meta Ads, LinkedIn, and email platforms helps you move from writing to publishing without extra steps.

8. Multilingual support: Create content in many languages so teams can reach international audiences without switching tools.

9. Unlimited words on paid plans: Generate large volumes of copy without worrying about strict generation caps during busy campaigns.

10. Custom scoring and training: Train models on your brand data so predictions and outputs get more accurate the more you use the platform.

Cons of Anyword

Anyword is powerful, but it isn’t perfect for every team or every task. It can feel pricey for small users, and long-form articles often need a lot of human editing to reach a natural, polished voice.

• Price can be high: Advanced plans and team features sit behind larger monthly fees, which may be hard for small businesses to justify. 

• AI tone remains noticeable: Drafts, especially long-form ones, can sound robotic or generic and usually need a writer to add personality. 

• Key features behind paywalls: Tools like Deep Copy Intelligence and website automation are limited to higher-tier plans or custom pricing, so you may not get the full value on entry plans. 

• Web-only access: There’s no native desktop app or wide plugin support, so writers who prefer Word or offline editors face extra steps. 

• Limited SEO tools: Anyword doesn’t include robust keyword research or a full SEO workflow, so you’ll need other tools for optimization.

Anyword Pricing Plan

Anyword offers several plans to fit different team sizes and needs, with a free 7-day trial to test the platform before buying. Prices and exact features can change, but the common tiers look like this:

Starter:

Around $39–$49 per month (annual billing is cheaper). This plan is aimed at solo users and freelancers. It includes the Blog Wizard, access to 100+ templates, one brand voice, a couple of target audiences, basic content tools, and enough generation capacity for most individual creators.

Data-Driven / Teams:

Roughly $79–$99 per month (depending on billing and promotions). This tier adds more seats, additional brand voices and audiences, plagiarism checking in the blog workflow on some listings, and the real-time predictive performance score. It’s aimed at small teams that need collaboration and slightly deeper analytics.

Business:

Typically several hundred dollars per month (examples in various sources range from about $349 to $499 monthly). This level includes multi-seat access, expanded brand management, Website Automation, Copy Intelligence, onboarding support, unlimited plagiarism checks, and more advanced integrations and admin controls for larger marketing teams.

Enterprise:

Custom pricing. Enterprise customers get tailored solutions such as a private language model, full API access, single sign-on (SSO), priority support, and custom training or deployment options.

What Users Say?

Positive feedback: Users praise Anyword for saving time and producing useful short-form copy like ads, headlines, and social posts with minimal edits. Many highlight the predictive scoring and brand voice tools as real helpers for consistent messaging. Reviewers appreciate the Blog Wizard and templates for getting drafts and outlines quickly. Teams value integrations and multilingual support for scaling campaigns worldwide.

Negative feedback: Some users find the price high for small teams and note key features sit behind higher tiers. Longer articles often need a human touch to add personality and depth. A few reviewers mention a learning curve to set up brand voices and get the best predictions.

Who’s It For?

Anyword is best for marketers and teams who need to produce lots of short, conversion-focused copy quickly. Performance marketers, PPC managers, and growth teams will get the most value from the predictive scoring and audience-targeting tools. Agencies and in-house content teams that handle ads, product pages, emails, and social posts can scale work faster and keep messaging consistent. Freelancers and solo creators who write marketing copy can benefit too, though small users should weigh pricing; for long-form storytelling or deep editorial work, pair Anyword with a skilled human editor.

4. Writer – Consistent content, faster publishing

Writer is an AI-powered writing platform built for teams and businesses. It helps people create, edit, and keep content on brand across channels. The platform combines AI generation, grammar and style checks, and brand controls like terms and snippets. It’s designed to make writing faster, more consistent, and easier to manage at scale.

Pros of Writer

Writer brings clear brand control and faster content creation to teams, helping everyone write in the same voice and save time. Its enterprise features make it easier to manage processes across many writers while keeping content consistent and secure.

1. Easy brand enforcement: You can set style rules, terminology, and tone so every writer follows the same guidelines. This reduces rework and keeps customer-facing text consistent.

2. Saves editing time: Built-in grammar, clarity checks, and quality reports catch many mistakes before a human editor sees them. That means fewer revision rounds and faster publishing.

3. Reusable snippets and templates: Store common lines, legal text, and product descriptions to drop into documents quickly. This speeds up repetitive work and reduces errors.

4. Team collaboration and roles: Role-based permissions and single sign-on make it simple to manage who can edit or publish content. Teams can scale without losing control over access.

5. Works across workflows: The platform supports blog posts, emails, product copy, and recaps, so teams don’t need many separate tools. Consolidating tools simplifies workflows and saves costs.

6. Onboarding and templates: Starter templates and guided onboarding help new users get productive quickly. That lowers the barrier for teams adopting the tool.

7. Enterprise-grade security: Options like Google and Okta SSO plus data protections help meet corporate security needs. This reduces risk when using AI in regulated environments.

8. Saves subscription clutter: Many users report replacing a grammar tool plus an AI writer with Writer, cutting vendor sprawl. Fewer subscriptions mean simpler budgeting.

9. Fast drafting: The AI creates well-structured drafts that often need only light editing. This helps teams produce more content in less time.

10. Integration-ready: Writer offers plugins and integrations with common apps so writing can happen in the tools people already use. That reduces friction and keeps writers in their workflow.

Cons of Writer

Writer is strong at keeping content safe and on-brand, but that can make its output feel less creative for some users. It also asks for setup time to reach its full potential, which can slow early adoption.

• Less creative output: Writer favors consistent, brand-safe writing, which can come across as cautious or bland compared with more freewheeling chat models. If you need highly creative or playful copy, expect to edit generated drafts heavily.

• Setup and learning time: To get the best results, you need to configure style guides, terms, and snippets first. Teams should plan for an onboarding period so writers learn how to prompt and use the platform effectively.

• Pricing for small teams: The tool is priced for teams and enterprises, so solo creators or tiny teams may find the per-user cost hard to justify. Check how much content you’ll produce before subscribing.

Writer Pricing Plan

Starter — $39/user/month (monthly billing)

Includes up to 20 users, 14-day free trial (no card), Ask WRITER chat, Action Agent (beta) with limits, 100+ prebuilt agents, up to 5 custom agents, basic Knowledge Graph, and enterprise-grade security.

Enterprise — Custom pricing (annual)

Adds support for more than 20 users, full Action Agent access, deployable agent fleets, higher API limits, full Knowledge Graph, expert onboarding, priority support, advanced governance, and security.

Quick tips Try the 14-day trial to test real workflows. Confirm usage limits and seat rules before scaling. Budget time to set up style guides, terms, and snippets for best results.

What Users Say?

Positive: Many users praise Writer for keeping brand voice consistent across teams, which saves time and reduces edits. Reviewers like the clean, easy-to-use interface and say it replaces multiple tools by combining grammar checks and AI help. Teams appreciate role controls, SSO support, and the ability to store terms and snippets for uniform copy. Overall, customers report faster publishing and fewer revision cycles after adopting Writer.

Negative: Some users find the AI output more cautious and less creative than open chat models, needing extra edits for punch or flair. A learning curve exists to set up style guides, terms, and snippets well, so expect onboarding time. A few reviewers mention plugin quirks or limits on non-enterprise seats that can frustrate growing teams.

Who’s It For?

Writer is best for teams and businesses that need to keep a steady, trusted voice across lots of content. Marketing teams, product docs groups, and content operations teams will get the most value because they can save time, cut edits, and keep messages consistent. Companies with security or compliance needs will like the single sign-on and admin controls. Solo hobby writers or people who want wildly creative, playful copy might find it more than they need.

5. Jasper – Scale content production without the stress

Jasper is an AI writing assistant that helps you create content fast, from blog posts and social media to emails and ads. It offers more than 50 tailored templates and a long-form editor (Boss Mode) for bigger projects. Jasper can mimic brand voice by learning from your samples and stores company knowledge for consistent messaging. Teams use it to speed up content work, while solo creators use it for headlines, product blurbs, and idea generation.

Pros of Jasper

Jasper helps you produce content much faster and keeps your messaging consistent across channels. It’s especially strong for short marketing copy and for turning ideas into usable drafts.

1. Easy to use: The interface feels familiar, like a basic document editor, so you can get started quickly without technical skills. Templates guide you, so you don’t need to be an expert in prompting.

2. Fast short-form output: Jasper creates headlines, email subject lines, product blurbs, and social captions in seconds. That saves hours when you have to make many small pieces of copy.

3. Brand voice and knowledge base: You can train Jasper with examples of your writing or upload style guides so outputs match your tone. That helps teams keep a stable voice across multiple authors and projects.

4. Boss Mode for longer work: Boss Mode opens a document editor and lets Jasper follow commands and keep more context. It makes drafting longer sections and building articles faster when you feed it outlines and facts.

5. Jasper Chat for brainstorming: The chat acts like a quick-thinking partner that remembers the conversation and refines replies as you go. It’s great for idea generation and quick edits.

6. Content remixing and repurposing: Jasper can rewrite an existing piece for different platforms, turning one article into a tweet, a LinkedIn post, and an email. This keeps messaging aligned while saving time.

7. Chrome extension and integrations: Use Jasper inside Gmail, Google Docs, WordPress, and other web apps with the browser extension. That lets you write where you already work without copying and pasting.

Cons of Jasper

Jasper is powerful, but some minor issues are annoying, while others can affect how useful it is for your work.

• Needs fact-checking: Jasper can produce confident-sounding statements that are wrong, so you must verify facts. For research-heavy or technical topics, expect to spend time checking and correcting outputs.

• Long-form requires editing: Even with Boss Mode, long articles often need restructuring and polishing. Jasper speeds drafting but usually can’t deliver a final, publish-ready long piece alone.

• Can sound generic: Some outputs feel cookie-cutter or lack a unique human voice. You’ll often need to tweak tone and add personal touches to make content stand out.

• Image quality limits: Jasper Art is handy, but it lags behind dedicated image generators for photorealism and complex human figures. For high-end visuals, you may need another tool.

• Variation can be repetitive: When you ask for many alternatives, multiple outputs can be very similar. You’ll need to rework or prompt more carefully to get genuinely distinct options.

Jasper Pricing Plan

Pro: $69/month per seat (monthly).

Includes Canvas, Boss Mode (long-form editor, Compose, Commands), 2 Brand Voices, 5 Knowledge assets, 3 Audiences, and a 7-day free trial. Annual billing saves ~20%.

Business:

Custom pricing for agencies and enterprises. Adds unlimited Brand Voices/Knowledge, no-code App Builder, marketing Agents, API access, admin controls, dedicated support, and secure deployments.

Notes: Plans use sliding word allowances (every generated word counts). Surfer SEO and Copyscape plagiarism checks may require extra subscriptions. Run a short pilot to estimate needs and consider annual billing to save.

What Users Say?

Positive: Many users praise Jasper for speeding up content creation, especially for short marketing copy like headlines and social posts. Reviewers love the templates, Brand Voice, and the Boss Mode editor for drafting content faster. Teams appreciate collaboration tools, knowledge assets, and the Chrome extension that fits into existing workflows. Support and training resources also get high marks for helping teams onboard quickly.

Negative: Users warn that Jasper can invent facts and needs careful fact-checking, which adds editing time. Long-form outputs often need significant editing and restructuring to reach publishable quality. Some find pricing steep for solo creators, and add-on features like plagiarism checks can raise the overall cost.

Who’s It For?

Jasper is best for marketing teams, agencies, and businesses that need lots of short, on-brand content on a regular schedule. It helps social managers, email marketers, and product teams crank out headlines, ads, captions, and product descriptions quickly while keeping the brand voice consistent. Agencies that handle multiple clients benefit from Brand Voice, knowledge bases, and team tools for collaboration and governance. Solo bloggers or occasional creators can use Jasper, but only if they plan to produce content often enough to justify the subscription; otherwise, cheaper single-user tools may be a better fit.